David and I were talking about money today. (No, it's not a matter of making the rent.) We've received requests from people who can't come to an event but want an autographed copy of Ginger Snaps: Photos & Stories. (Gosh! Blush!) We decided we'll pass along our smart shopper discounts from blurb.com to them--and you if you want.
You know we raised money to print the book and in the middle of our vc campaign blurb raised its prices. You also know we looked for discount coupons all over the place and found 20%, 25%, and 30% discounts to use when ordering books so we still wound up getting the same number of copies as we'd planned before the price rise.
On average, our copies cost us 30 bucks so we're gonna sell them to you at 30 bucks, plus postage. No tax. No charge for our autographs either. haha. You wind up saving $8 and you don't have to swill ginger beer or gobble very fattening gingersnaps at one of our parties. Check the bottom of this post for payment and shipping details. PayPal, baby.
This set me to musing about book pricing. When I was a book editor, we had a formula. X + Y + Z = $$. Not that actually, but it was a formula which took into account what we paid the author (minimal), what it cost to print the book (lots), and some profit (not much). Publishing had a profit margin similar to grocery stores: 3%, at least in the olden days. For contrast, when I worked part-time in retail during college, Weinstock's profit margin was 300%. Yowza!
But David and I aren't in this for the money. This has been an adventure, not a profit making enterprise. However, it is the gift giving season in America so give the gift of Ginger. Check out our stores at blurb.com and Logosportwear below--and if'n y'all want an autographed copy.
Ginger Gifts O the Season:
Ginger Snaps the book at http://blurb.com/bookstore/detail/3577527
Ginger & Gingerphile t-shirts at http://gingergingerphiletee.logosoftwear.com
Autographed copies of the book, pay $30 + $5.15 postage at PayPal. Our PayPal address is gingersnapsphotosstories@yahoo.com. When we get the PayPal notification, we ship your book!
Showing posts with label Ginger hair. Show all posts
Showing posts with label Ginger hair. Show all posts
Monday, November 26, 2012
Saturday, November 24, 2012
Ginger Hair Out for a Walk
Took my Ginger hair for a walk this morning along 24th Street for the first time since my return from New York. Looked pretty good in the mirror before I left and must have looked good to passersby because I got lengthy looks and lovely smiles from men and women. Either that or they recognized me from the newspaper.
We snagged our first interview in the Noe Valley Voice (November 2012 issue)--and I didn't even have to send a news release. Okay, it's not the New York Times but in our village of 20,000 it's big time. We were two of seven local authors interviewed for a lengthy article on new books from Noe Valley authors. Surprisingly, the neighborhood heavyweights--Cara Black and Bill Yenne--were not included.
People may not be reading print media as much elsewhere but in our neighborhood, which is full of tech-employed 20-somethings, they/we do read the Voice. Photos of the book cover and our main author photo were included, in black and white in print but glorious color online, which you know already if you clicked on the Voice link above.
Although the article did not drive hordes into Phoenix Books, the local bookstore carrying Ginger Snaps, it has resulted in more looks of recognition and some lovely smiles. Some of the LORs seem to be Gay as well. That's promising.
Obtaining press for your book is part of the selling and promoting process. At least it's writing. I admit to being a little lackadaisical about accomplishing this. But you should send your book out to online and print media reviewers. Usually, all they need is a pdf but check first. There are lots of online Queer lit bloggers. They take some finding but their readers are your target market if your book is Queer. If it's not, believe me, there are bloggers out there somewhere reviewing your kind of book. You just have to find them.
You should also send press releases to online and print media. And use social media. (I'm blogging, aren't I?) And contact radio and TV if you think you have a chance. Hopefully, everything you do will help you sell more books. If it doesn't, well, it may at least give you 15 minutes of fame--like my hair and me.
Speaking of selling, check out our Ginger stuff:
Ginger Snaps the Book at http://www.blurb.com/bookstore/detail/3577527
ginger/gingerphile t-shirts at http://gingergingerphiletee.logosoftwear.com
We snagged our first interview in the Noe Valley Voice (November 2012 issue)--and I didn't even have to send a news release. Okay, it's not the New York Times but in our village of 20,000 it's big time. We were two of seven local authors interviewed for a lengthy article on new books from Noe Valley authors. Surprisingly, the neighborhood heavyweights--Cara Black and Bill Yenne--were not included.
People may not be reading print media as much elsewhere but in our neighborhood, which is full of tech-employed 20-somethings, they/we do read the Voice. Photos of the book cover and our main author photo were included, in black and white in print but glorious color online, which you know already if you clicked on the Voice link above.
Although the article did not drive hordes into Phoenix Books, the local bookstore carrying Ginger Snaps, it has resulted in more looks of recognition and some lovely smiles. Some of the LORs seem to be Gay as well. That's promising.
Obtaining press for your book is part of the selling and promoting process. At least it's writing. I admit to being a little lackadaisical about accomplishing this. But you should send your book out to online and print media reviewers. Usually, all they need is a pdf but check first. There are lots of online Queer lit bloggers. They take some finding but their readers are your target market if your book is Queer. If it's not, believe me, there are bloggers out there somewhere reviewing your kind of book. You just have to find them.
You should also send press releases to online and print media. And use social media. (I'm blogging, aren't I?) And contact radio and TV if you think you have a chance. Hopefully, everything you do will help you sell more books. If it doesn't, well, it may at least give you 15 minutes of fame--like my hair and me.
Speaking of selling, check out our Ginger stuff:
Ginger Snaps the Book at http://www.blurb.com/bookstore/detail/3577527
ginger/gingerphile t-shirts at http://gingergingerphiletee.logosoftwear.com
Thursday, November 22, 2012
Ruminative, not Remunerative
Feeling ruminative today. Why? Because I just finished reading Damned by Chuck Palahniuk? Is the book really going to be continued or is that another Chuck joke? Will Maddy really fight the devil and win? What kind of story would it be if she lost? Or won? No, I like the to-be-continued non-ending, Chuck. Can't wait for the movie though. I see Maddy with red hair, a revved up Harry Potter fighting demons thru seven, count em, seven screen installments.
Or maybe I'm still jetlagged. Got back to San Francisco Tuesday four hours late from New York. Not New York's fault. SF was foggy so SFO authorities closed a runway. Yesterday was spent in my own personal fog.
Still, I had to meet with the designer for the poster and card for our panel gig in two weeks. We were already late bkz head shots and book illustrations were not received in enough time before Adrian went to Europe for three weeks. But what is is, in life and books; learn to make lemonade--or cranberry apple juice. (It's red, see?)
As I trudged my way to Martha's Coffee on Church, the first three people I met were gingers. In total, I passed six gingers before walking in Martha's door. What a relief after New York. Not that I'm against being different. What can you do about it when you are?
Or maybe it's because it's Thanksgiving in the U.S. (If we were Canadian, it would be all over, even the turkey carcass soup.) Not that I reserve just one day for thanks. Life is too full of interesting activities and intriguing people and amazing accidents of fate not to feel thankful every day. Okay, now I've come out. Yes, I am an optimist.
I'm going to a family dinner at which I'll be the only ginger, only Queer, only person living in a city of more than 100,000 inhabitants. Also the ONLY political liberal. But we love each other just the same. Besides, there will be turkey and I've made an excellent pasta salad for the vegetarian attending. Maybe she/he will have red hair.
Buy our ginger stuff!
Ginger Snaps the Book at http://www.blurb.com/bookstore/detail/3577527
ginger and/or gingerphile red t-shirts at http://gingergingerphiletee.logosoftwear.com
P.S.: Thanksgiving Ginger fact: Captain Miles Standish was a redhead.
P.S.: Thanksgiving Ginger fact: Captain Miles Standish was a redhead.
Tuesday, November 20, 2012
Ginger Dreams Great and Small
Our New York soiree was about what I expected it to be. We had the smallest attendance of any book tour event so far but we had exactly the number of people I expected so that's a wash. I met new people and reunited with old friends, which were twin hopes. We were in the elegant apartment of Eugene Jen, and he was a handsome and gracious host. He exceeded my expectations.
Publishing a book is about dreams and expectations as well as the creation and production of it. You can't help but hope, but you need to get a handle right away on your expectations. Is your dream of writing the great American novel realistic? Can you really expect your book to be a best seller?
On the other hand, you don't want not to dream. If you didn't dream, would you be an artist in the first place? Would you ever create a book at all?
I feel David and I have had realistic dreams and reasonable expectations all along. I thought we'd print a few copies for family and friends but then sales opportunites came rolling along and 50 seemed more reasonable. But I didn't want to pay for 50 copies upfront so we raised money. Our goal was $1500 and we netted $3500. If our goal had been $5000, we would have been disappointed. $1500 was all we needed.
Raising money meant 30 copies immediately were committed to backers so 50 didn't seem like much any more, especially since we now had an 8-stop book tour, not the one party we expected. So we raised our print run and our ultimate sales goal.
Our first event had two-thirds the people we expected so we decided we were being unrealistic. We revised our attendance goals for the next four and we have been happy each time instead of disappointed. The numbers have been about what we expected.
Publishing a book is work, whether you do it on your own or thru a major publisher. You don't just create the thing and never lift a finger until you open the royalty check. It's work so have fun with it. Being disappointed is not fun. Dream big, dream small, but dream realistically and you'll want more. If the gingersnap meets or exceeds your expectation, you'll want another. And another and another and another.
Have sweet dreams with our ginger book and tees!
Buy Ginger Snaps at http://www.blurb.com/bookstore/detail/3577527
Buy ginger &/or gingerphile t-shirts at http://gingergingerphiletee.logosoftwear.com
Publishing a book is about dreams and expectations as well as the creation and production of it. You can't help but hope, but you need to get a handle right away on your expectations. Is your dream of writing the great American novel realistic? Can you really expect your book to be a best seller?
On the other hand, you don't want not to dream. If you didn't dream, would you be an artist in the first place? Would you ever create a book at all?
I feel David and I have had realistic dreams and reasonable expectations all along. I thought we'd print a few copies for family and friends but then sales opportunites came rolling along and 50 seemed more reasonable. But I didn't want to pay for 50 copies upfront so we raised money. Our goal was $1500 and we netted $3500. If our goal had been $5000, we would have been disappointed. $1500 was all we needed.
Raising money meant 30 copies immediately were committed to backers so 50 didn't seem like much any more, especially since we now had an 8-stop book tour, not the one party we expected. So we raised our print run and our ultimate sales goal.
Our first event had two-thirds the people we expected so we decided we were being unrealistic. We revised our attendance goals for the next four and we have been happy each time instead of disappointed. The numbers have been about what we expected.
Publishing a book is work, whether you do it on your own or thru a major publisher. You don't just create the thing and never lift a finger until you open the royalty check. It's work so have fun with it. Being disappointed is not fun. Dream big, dream small, but dream realistically and you'll want more. If the gingersnap meets or exceeds your expectation, you'll want another. And another and another and another.
Have sweet dreams with our ginger book and tees!
Buy Ginger Snaps at http://www.blurb.com/bookstore/detail/3577527
Buy ginger &/or gingerphile t-shirts at http://gingergingerphiletee.logosoftwear.com
Sunday, November 18, 2012
Tall Ginger in New York
I'm in New York for four days, motivated by our book party tomorrow night. I lived here for many years, until family obligations took me back to California. You know, you can live without something and not know how much you miss it until you get it back and then have it taken away again. That's the way being in New York is for me.
Haven't done too much Gingerish so far. Oh, yeah. I've walked around. Gingers are in the minority here so I've turned heads. I take the turning as a compliment. When I do see other Gingers I want to reach out to them with my arms wide open and yell, "Compadre!" I don't of course. There are enough crazy people on the streets of New York already. But it is visual how few G-people there are in New York compared to SF--and I am staying in the East 50s where there are multiple Irish pubs. Whole blocks of bartenders who know how to pour a Guinness but not a lot of redheads walking around.
There has been one other exceptional experience. I had breakfast with my friends Greg Newton and Donnie Jochum in Soho at Brown Cafe and the place was full of Gingers. For starters, all three of us were/are Gingers and our peeps kept pouring into the place. I am going to suggest they change the name to Rouge.
Greg and Donnie have opened the new Queer bookstore in Manhattan, BGSQD, 27 Orchard (between Canal and Hester) in Soho. Right now it's a pop-up for two months but, with a little help from their friends, they want to rent space nearby. I will let you know when I get info on their venture capital campaign. There are so few Queer bookstores any more, they deserve our support. Plus, they want to do more than be a bookstore. They want to be a Queer hangout, a safe place for Queer kids, Queers with kids of their own, and the unattached. What better way to hook up than over good books? Cool tshirts too. Back in SF I'll take a pic of myself so you can see. Preview: it's orange, which btw is a Ginger color.
Good news!: BGSQD will stock Ginger Snaps: Photos & Stories. Rush on down and buy a copy!
Here's a bit of nonGinger good news too. I have another book partner. Michael Broderick, an excellent Gay line artist, has agreed to collaborate: his drawings and the stories they tell me. EXCITED!! Of course now I have three book projects and a new blog to start in January but, dudes and dudettes I am up for it all and you know I will make sure there are some Gingers in my stories. Check out Michael's work on www.hottlead.com. His current book is G Is for Groundskeeper, an alphabet book like you've never seen before.
Tuesday, I'll be back in SF and will let you know how our Nueva York book party went. I bought the prizes for the game. Next: think of the game.
Check out our Ginger stuff:
Preview our book at http://www.blurb.com/bookstore/detail/3577527
Buy your ginger or gingerphile tshirt at http://gingergingerphiletee.logosoftwear.com
Haven't done too much Gingerish so far. Oh, yeah. I've walked around. Gingers are in the minority here so I've turned heads. I take the turning as a compliment. When I do see other Gingers I want to reach out to them with my arms wide open and yell, "Compadre!" I don't of course. There are enough crazy people on the streets of New York already. But it is visual how few G-people there are in New York compared to SF--and I am staying in the East 50s where there are multiple Irish pubs. Whole blocks of bartenders who know how to pour a Guinness but not a lot of redheads walking around.
There has been one other exceptional experience. I had breakfast with my friends Greg Newton and Donnie Jochum in Soho at Brown Cafe and the place was full of Gingers. For starters, all three of us were/are Gingers and our peeps kept pouring into the place. I am going to suggest they change the name to Rouge.
Greg and Donnie have opened the new Queer bookstore in Manhattan, BGSQD, 27 Orchard (between Canal and Hester) in Soho. Right now it's a pop-up for two months but, with a little help from their friends, they want to rent space nearby. I will let you know when I get info on their venture capital campaign. There are so few Queer bookstores any more, they deserve our support. Plus, they want to do more than be a bookstore. They want to be a Queer hangout, a safe place for Queer kids, Queers with kids of their own, and the unattached. What better way to hook up than over good books? Cool tshirts too. Back in SF I'll take a pic of myself so you can see. Preview: it's orange, which btw is a Ginger color.
Good news!: BGSQD will stock Ginger Snaps: Photos & Stories. Rush on down and buy a copy!
Here's a bit of nonGinger good news too. I have another book partner. Michael Broderick, an excellent Gay line artist, has agreed to collaborate: his drawings and the stories they tell me. EXCITED!! Of course now I have three book projects and a new blog to start in January but, dudes and dudettes I am up for it all and you know I will make sure there are some Gingers in my stories. Check out Michael's work on www.hottlead.com. His current book is G Is for Groundskeeper, an alphabet book like you've never seen before.
Tuesday, I'll be back in SF and will let you know how our Nueva York book party went. I bought the prizes for the game. Next: think of the game.
Check out our Ginger stuff:
Preview our book at http://www.blurb.com/bookstore/detail/3577527
Buy your ginger or gingerphile tshirt at http://gingergingerphiletee.logosoftwear.com
Thursday, November 15, 2012
Bookstores: To Be or Not to Be (In)?
When you self publish, you should be prepared for certain questions. One common one is, "Are you in any bookstores?" Your answer should be, "Yes."
I admit I originally got us into a few bookstores because I thought it would be kool. I knew Phoenix Books, our neighborhood independent bookstore, had a section for local authors. Why not us? Phoenix said yes. Full of Power & Success, I went on to two other independent bookstores in nearby neighborhoods: Dog Eared Books on Valencia and Alley Cat Books in the Mission. Great names and fun places to spend your money.
I didn't think of chains but other people did. "Why aren't you in Books Inc. (local chain)?" I said to myself: Get real, Ricky. Ginger Snaps is a self-published book we did on blurb.com. No chain is gonna take it. But I buy books from Books Inc. so next time I went I noticed that the Castro Books Inc. had my friend Vince Meis's self published books, Eddie's Desert Rose and Tio Jorge. It's like Gingers: Once you notice us, we're everywhere.
How important are bookstores though? Well, we are asked more often "Is it in bookstores?" than "Can I buy it on Amazon?" so that seems like a hopeful sign for brick and mortar. However, don't expect to sit back and let bookstores sell your book onto the NY Times bestseller list. My own experience is: if you self publish you better self sell. If you can get into bookstores, great! but it's just one way to sell your book. Doesn't it make sense to use every way?
What are they? Online sales outlets are essential. We're tied to blurb.com but you should definitely get your book on amazon.com and Barnes & Noble online. Take your book on the road at readings, especially beyond your friend network. Do an ebook edition; it aint that hard. Authors I meet who are making a living at writing say they make more money off ebooks than print. Sell your book on your website or blog. Ask your author friends to sell it on theirs. Also, people like free content. Seth Harwood is the Master of Free Podcasts, followed by a paperback edition. Take a look at his site.
Happy selling!
(If you think of other ways to sell books I haven't mentioned here, please let me know. We all can learn from one another.)
Check out our Ginger stuff!
I admit I originally got us into a few bookstores because I thought it would be kool. I knew Phoenix Books, our neighborhood independent bookstore, had a section for local authors. Why not us? Phoenix said yes. Full of Power & Success, I went on to two other independent bookstores in nearby neighborhoods: Dog Eared Books on Valencia and Alley Cat Books in the Mission. Great names and fun places to spend your money.
I didn't think of chains but other people did. "Why aren't you in Books Inc. (local chain)?" I said to myself: Get real, Ricky. Ginger Snaps is a self-published book we did on blurb.com. No chain is gonna take it. But I buy books from Books Inc. so next time I went I noticed that the Castro Books Inc. had my friend Vince Meis's self published books, Eddie's Desert Rose and Tio Jorge. It's like Gingers: Once you notice us, we're everywhere.
How important are bookstores though? Well, we are asked more often "Is it in bookstores?" than "Can I buy it on Amazon?" so that seems like a hopeful sign for brick and mortar. However, don't expect to sit back and let bookstores sell your book onto the NY Times bestseller list. My own experience is: if you self publish you better self sell. If you can get into bookstores, great! but it's just one way to sell your book. Doesn't it make sense to use every way?
What are they? Online sales outlets are essential. We're tied to blurb.com but you should definitely get your book on amazon.com and Barnes & Noble online. Take your book on the road at readings, especially beyond your friend network. Do an ebook edition; it aint that hard. Authors I meet who are making a living at writing say they make more money off ebooks than print. Sell your book on your website or blog. Ask your author friends to sell it on theirs. Also, people like free content. Seth Harwood is the Master of Free Podcasts, followed by a paperback edition. Take a look at his site.
Happy selling!
(If you think of other ways to sell books I haven't mentioned here, please let me know. We all can learn from one another.)
Check out our Ginger stuff!
Ginger Snaps: the Book http://blurb.com/bookstore/detail/3577527
Ginger & Gingerphile tshirts http://gingergingerphiletee.logosoftwear.com
Ginger & Gingerphile tshirts http://gingergingerphiletee.logosoftwear.com
Sunday, November 11, 2012
Today's Quandary: Writing While Promoting
We are halfway thru. Halfway thru our three month publication period, halfway thru our limited edition of 100 copies, halfway thru our eight stop book tour. Janus times three. We, David and I, have learned many useful facts, techniques, and how to do's. But one thing I definitely have not learned yet is how to flog a book and keep writing something new. I'm working on two stories now for publication but I don't feel very creative at all. My pilot light is almost off.
Normally, I am--after waking and sufficient doses of caffeine--ready to write: all chipper and eager to spew words. I like writing in the a.m., for several reasons. My brain is fresher, my body is more at ease, the world is quieter.
But promoting and selling Ginger Snaps keeps my mind stopping and starting, at least one body part tense, and my world anything but quiet. I'm don't like writing in bits and pieces, although I can do it. I wrote and edited stories to and from work on mass transit. I prefer chunks of time, knowing I can tippy type my way thru a few hours, which means a lot of words since I write quickly. Write quickly, edit slowly: those are my modes. And I'm pretty good at settling quickly back into The Flow. When all I'm doing is writing....
But planning events is time consuming and execution nerve wracking. I get wound up before and after, even though I was an actor for 10 years and have spoken or "performed" in front of people for 10 more. But wait, there's more. Getting a bookstore to take self-published copies is an act of seduction. They don't really want you so you have to woo them--literarily, not literally. Successful seduction takes focus. And did I really remember everything to put in that box before I shipped it off to New York?
So, how to write while promoting your book? I DON'T KNOW! Maybe it's just not yet or maybe (horrors) that's the way it is. And if you write with the intention/hope of publishing, you have to expect/hope promotion will come. Like thunder after lightning, sturm after dram. I am sure this is why I didn't write for publication before. I just happily sat at my desk, scribbling (metaphorically speaking) away at Happy Ending stories, without a care in the world. No one's going to read this stuff, I sez to myself. I didn't care if they did, but I do now. I'm thru the looking glass, baby, with no ticket back.
I've been to lots of other writers' readings and several of my own by now. No one ever asks "How do you write and promote at the same time?" in the q&a. But next time I'm at another author's reading I will. And so should you if you're serious about being A Published Author. Or maybe it won't be a problem for you. If so, then lucky, lucky, lucky you.
25 Amazon book gift card to the best answer to my question:
How do you write and promote at the same time?
Check out our book at http://www.blurb.com/bookstore/detail/3577527
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