Monday, November 26, 2012

Tis the Season to Be Ginger

David and I were talking about money today.  (No, it's not a matter of making the rent.)  We've received requests from people who can't come to an event but want an autographed copy of Ginger Snaps: Photos & Stories.  (Gosh!  Blush!)  We decided we'll pass along our smart shopper discounts from blurb.com to them--and you if you want.

You know we raised money to print the book and in the middle of our vc campaign blurb raised its prices.  You also know we looked for discount coupons all over the place and found 20%, 25%, and 30% discounts to use when ordering books so we still wound up getting the same number of copies as we'd planned before the price rise.

On average, our copies cost us 30 bucks so we're gonna sell them to you at 30 bucks, plus postage.  No tax.  No charge for our autographs either.  haha.  You wind up saving $8 and you don't have to swill ginger beer or gobble very fattening gingersnaps at one of our parties.  Check the bottom of this post for payment and shipping details.  PayPal, baby.

This set me to musing about book pricing.  When I was a book editor, we had a formula.  X + Y + Z = $$.  Not that actually, but it was a formula which took into account what we paid the author (minimal), what it cost to print the book (lots), and some profit (not much).  Publishing had a profit margin similar to grocery stores: 3%, at least in the olden days.  For contrast, when I worked part-time in retail during college, Weinstock's profit margin was 300%.  Yowza!

But David and I aren't in this for the money.  This has been an adventure, not a profit making enterprise.  However, it is the gift giving season in America so give the gift of Ginger.  Check out our stores at blurb.com and Logosportwear below--and if'n y'all want an autographed copy.

Ginger Gifts O the Season:
     Ginger Snaps the book at http://blurb.com/bookstore/detail/3577527
     Ginger & Gingerphile t-shirts at http://gingergingerphiletee.logosoftwear.com
     Autographed copies of the book, pay $30 + $5.15 postage at PayPal.  Our PayPal address is gingersnapsphotosstories@yahoo.com.  When we get the PayPal notification, we ship your book!

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